Had dinner this evening with a bunch of guys in the late-30's (like myself) in industries ranging from architecture to auto dealing to furniture building. We all agreed that it may take a couple of months, but things really aren't as bad as wall street makes it out to be. People want to buy stuff, they just need to get their swagger back. That made me feel a little better.
As a marketer, how can we help inspire confidence? The US GOV should invite a bunch of ad execs - if we can try to make Bill Gates cool, surely we can figure out how to inject confidence in the economy. I think having a spokesperson under 60 might help (or maybe that's just the Gen-X in me talking). But seriously, it is all a bit of a mind game, and the Boomers may be ready for us to pitch in and do what we did after the dot-com bust. Maybe we can be the "greatest generation". We shall see.
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