The good colonel

It's not often a marketing tie-in from the past makes you immediately cringed, but I just wonder what the nice family picnicking in the tijuana country-side makes of the charming colonel sanders and his wonderful chicken.

Let me give credit for the find to Ad Age Daily, which pointed out that retailers have always looked for tie-ins to co-market their products.  Examples like the 7-11/KWICKY mart promotion or the smorgasborg of movie tie-ins with fast-food restaurants still exist today.  Do I decide where to eat based on the toy my kid will get in their happy meal?  Absolutely, and so I guess do you.

Now, the real question is "how do I get my own Tijuana Picnic"?  Turns out it's not so hard - it's just hard to listen to.  Make sure your marketing promo tie-in holds up at least till you get it home.